Bumble divides users by ditching its signature 'women-first' chat rule

#Bumble #BBC Business #BBC
Bumble divides users by ditching its signature 'women-first' chat rule

The dating app's boss says the move is in response to a successful trial and a change in what users want.

Bumble divides users by ditching its signature 'women-first' chat rule

- Published

Dating app Bumble has divided its users by dropping its famous rule which allowed only women to send the first message to a match.

When the app launched 2014, founder and boss Whitney Wolfe Herd said it distinguished itself from rivals like Tinder by allowing women to "make the first move".

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