Pandora opens unexpected box as silver price drops

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Pandora opens unexpected box as silver price drops

Pandora (PNDORA) just told investors it will keep replacing silver in its jewelry, even though silver

Pandora (PNDORA) just told investors it will keep replacing silver in its jewelry, even though silver's price has fallen significantly from its record high.

That decision surprised some market watchers. When the price of a material drops, most companies take the cost savings and move on. Pandora is doing the opposite.

The Danish jeweler wants to stop letting one metal decide how its business performs.

Silver made up the bulk of its products, and wild price swings kept dragging its results and its share price around.

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