The ‘20% rule’ behind Giorgos Tsetis’ blueprint for a new kind of family office

#Giorgos #Tsetis #Family

Family offices are built to be patient with their money. Giorgos Tsetis is not.

A version of this article first appeared in CNBC's Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.

Family offices are built to be patient with their portfolios, investing with generational wealth in mind. Giorgos Tsetis is not.

Through his family office, Great Things, the co-founder of Nutrafol backs high-flying startups at a quick pace and allocates at least 20% of annual net realized profits to philanthropy. Over the past 18 months, he has invested nearly $40 million and committed about $7 million to nonprofits between gifts and pledges, according to Tsetis.

He told CNBC that he hopes the model becomes a blueprint for other wealthy families to give back now rather than as an afterthought. The artificial intelligence boom has allowed him to realize profits quickly, including a seven-times return on Anthropic in 18 months through a secondary exit, he said.

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