Pandora is pushing ahead with plans to replace some sterling-silver jewelry with platinum-plated alternatives even after silver prices retreated from their highs, the CEO told CNBC.
It comes as the Danish jeweler seeks to permanently reduce its exposure to volatile precious-metal prices.
But CEO Berta de Pablos-Barbier said on Thursday that it was continuing with this push, despite the fact price has since fallen.
"We are diversifying our portfolio of materials, and this is about making a Pandora that is going to be more flexible and offering diverse materials for our consumer," she told CNBC's "Squawk Box Europe."
