Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it’s used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that’s somehow less legible than its predecessor. Like, that totally says “Instagzam,” right?
This is Instagram’s new logo
It’s the first change to Instagram’s wordmark in a decade.
“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri announced on his account. “Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram.”
